Building Systems That Actually Work

We've been solving complex automation challenges for Thai businesses since 2019. Our small team focuses on creating reliable, efficient systems that grow with your business needs.

Modern office workspace with automated systems development

How We Got Started

Back in 2019, we noticed something frustrating. Thai businesses were spending hours on repetitive tasks that could easily be automated, but most programming services were either too expensive or delivered systems that broke down after a few months.

So we started Firely Pulsra with a simple idea: build automation systems that actually last. We focus on understanding your specific workflow first, then creating solutions that fit seamlessly into how your team already works.

Today, we work with manufacturing companies in Chiang Mai, logistics firms in Bangkok, and retail businesses across Thailand. Each project teaches us something new about what really makes automation successful.

Team collaboration on system development projects

The People Behind Your Systems

We keep our team small and focused. Every person you work with has years of hands-on experience with business automation.

Aleksander Thorsen, Lead Systems Architect

Aleksander Thorsen

Lead Systems Architect

Aleksander has been designing automated systems for over 8 years. He specializes in inventory management and production scheduling systems for manufacturing companies.

Ingrid Karlsson, Automation Specialist

Ingrid Karlsson

Automation Specialist

Ingrid focuses on customer service and sales automation. She's helped dozens of Thai businesses streamline their order processing and customer communication workflows.

What We Do Best

After six years of working with Thai businesses, we've developed expertise in the specific automation challenges companies here actually face.

Production Scheduling

We build systems that coordinate your production line, track materials, and adjust schedules automatically when orders change or delays happen.

Inventory Management

Our inventory systems connect with your suppliers and sales channels, automatically reordering stock and alerting you to potential shortages before they impact sales.

Order Processing

From customer inquiry to delivery confirmation, we automate the entire order lifecycle while keeping your team informed at every critical step.

Customer Communication

Automated follow-ups, order status updates, and customer service responses that maintain your personal touch while saving hours of manual work.

Business Analytics

Real-time dashboards that show what's actually happening in your business, with alerts when key metrics move outside normal ranges.

System Integration

We connect your existing tools and databases so information flows smoothly between different parts of your business without manual data entry.

Automated production scheduling dashboard interface Real-time inventory management system display

What Guides Our Work

  • Systems Should Be Reliable

    We test everything thoroughly and build in backup systems. Your automation should work consistently, even when internet connections are unstable or power fluctuates.

  • Simple Beats Complex

    The best automation is the kind your team actually uses. We design interfaces that make sense to people who aren't programmers and workflows that feel natural.

  • Your Business Comes First

    We don't push the latest technology just because it's new. Every system we build is designed around your specific needs and how your team actually works.

  • Local Understanding Matters

    Thai businesses face unique challenges with regulations, supplier relationships, and customer expectations. We build systems that work within this context.

Team working on system architecture and planning

Our Track Record

Since 2019, we've built automation systems for 47 Thai businesses. Most of our new clients come from referrals, which tells us we're doing something right. Our systems typically reduce manual processing time by 60-80% while improving accuracy.